About

A full-service Channel and Demand Generation Marketing Agency

RAW Marketing is a sought-after ICT marketing and lead generation agency with unrelenting passion to support businesses in reaching their potential. We work with some of the biggest Technology Vendors across the globe and their intricate network of channel partners and distributors across Australia and New Zealand.

Our team bring an integrated marketing approach to deliver effective and result-oriented programs for our clients. We wholeheartedly believe our work is successful because of our proven business methodology in engaging the target audience in their customer journey. We’ll take a deep dive into understanding your market with each campaign.

RAW understands that success will be the result of identifying synergies between vendor technology and specialist skills, together with the services and local area experience of the partner. What follows is a close alignment across planning, execution, and the measurement of outcomes.

We offer a personalised service delivering strategic account management and exceptional campaigns across Australia and New Zealand, including Brisbane, Sydney, Melbourne, Auckland, Wellington and beyond.

THE CREW

ANTHONY GRIGSON MANAGING DIRECTOR

From growing international brands to driving SMB marketing strategy, Anthony’s B2B sales and marketing experience equip him to create powerful strategies for RAW’s customers. No matter what size your organisation, he employs skills gained as a senior executive of ASX Top 100 companies to drive performance and improve your sales and marketing outcomes. Anthony’s forté is delivery of market leading brand and business development plans with clearly defined ROI expectations. Plus, he knows how to secure great talent to work with RAW’s growing list of clients.

LEONA HESLEHURST CLIENT SERVICES DIRECTOR

A passionate marketing executive in B2B tech, Leona has hands-on insider knowledge and extensive relationships reaching across both vendor and channel.  Heading up the client services team at RAW, Leona brings a level of maturity to our approach and what we deliver, dedicated to steering strategy, providing advice and meeting expectations across all client business stakeholders.  Reputation is incredibly important to Leona; and she instils this across all of RAW.  Leona has developed her skills through an exciting time in the industry, with the rise in integrated programs and growth in digital.  The crafting of effective marketing between inbound and traditional outbound is part of what Leona does best, with complete focus on what’s best for the client, their brand and outcomes.

GILLIAN KELLY DIGITAL MARKETING DIRECTOR

Gillian joined the RAW team in November 2018 as our Digital Marketing Director. With over 10 years experience in the digital marketing sector across Ireland, the UK and Australia, Gillian is passionate about improving the digital performance of her clients. She has a proven track record of running successful and innovative demand generation strategies, making her the perfect fit to lead our digital marketing team.

LIBBY ROBERTSON SENIOR ACCOUNT MANAGER

If you’ve got an important event or complex project to plan, Libby is just the right person to have on your team. Her five years of experience working in B2B marketing agency roles have made her an expert at client management, end-to-end campaign development and management, and co-ordinating the team of creative experts that make your campaign sizzle. The customer is at the heart of everything Libby does, and you can expect her to be dedicated to delivering best ROI results for your business. When she’s not making complex projects appear impossibly simple, Libby can be found pursuing her passion for travel and outdoor adventure.

DIMITY HOLLAND SENIOR ACCOUNT MANAGER

With over 20 years’ experience in paid media and marketing for a range B2B and B2C brands, Dimity brings a wealth of knowledge to the RAW Marketing team as a Senior Account Manager. Passionate about maintaining a work-life balance – Dimity also loves to spend time cooking and being outside which translates to positive vibes in the office and outwardly to her clients. She is an asset to the client service team and continues to drive impressive marketing results for our clients.

CHRIS HOLST SENIOR ACCOUNT MANAGER

Chris is one of our Senior Marketing Account Managers at RAW. With experience working in a variety of IT channel marketing roles across ANZ, Chris’s experiences makes him a perfect fit for our Client Services team. As a technology aficionado with a passion for marketing, Chris’s customer centric approach to his role lends itself to successful and innovative marketing campaigns. A father of three, outside work he loves spending time with his family and playing and watching all kinds of sports.

HARRIS WAKELING ACCOUNT MANAGER

Harris joined RAW Marketing in 2018 as a Call Consultant and moved into a Marketing Graduate role at the end of 2019. With a double degree in journalism and business, Harris excels in creating new ways to tell a brand’s story to engage its audience. In his spare time, Harris plays the drums in a band and DJs.

ANDREW BARAZZA MARKETING ACCOUNT MANAGER

With a Bachelor Degree in Business Management majoring in Marketing, Andrew joined the RAW team in 2018. As a Marketing Account Manager, Andrew works across numerous key areas of the business with a demonstrated history of delivering results in B2B Marketing and Lead Generation. Outside of the office Andrew enjoys going to live sport and has a passion for snowboarding.

POLLYANNA GREHAN MARKETING ACCOUNT MANAGER

Polly joined the RAW team as a Marketing Account Manager in 2021. With 8 years experience marketing on the client side, Polly has proved herself as a jack of all trades, with industry skills ranging from digital, content production and retention marketing. In her endeavour to up-skill, she has also taken on the challenge of a Bachelor of Business in Contemporary Marketing and Human Resources Management. Between work and study, she keeps fit by running, hiking and doing Muay Thai Kickboxing.

RUTH DUNN CONTENT MARKETING SPECIALIST

Ruth is RAW’s resident Content Marketing Specialist. With extensive copywriting experience across agency and in-house roles, Ruth is passionate about creating engaging content that helps businesses share their story in a way that makes people listen. In her spare time, she enjoys getting out into nature, reading, and unleashing her competitive side with a hit of tennis.

SALLY HSIEH WEB DEVELOPER

Sally joined the RAW Marketing crew in 2018 and is an experienced digital designer with more than 13 years’ experience in the creative and web industry. Sally has outstanding skills in print and web marketing, and loves ‘all things WordPress’.
Sally constantly follows emerging industry trends, delivering up-to-the-minute designs and the highest quality work into all projects. When she’s not creating works of art, she is usually found at flea markets looking for treasure.

KELLY DAVIS SENIOR GRAPHIC DESIGNER

Kelly joined the team in 2017 as a highly skilled graphic designer with a background in photography and content writing. She’s passionate about finding innovative, creative solutions for each client to extend the reach of their all-important brand message. When she’s not bringing ideas to life for clients, Kelly dabbles in illustration, wildlife photography, and patting as many cute dogs as possible. Be more like Kelly.

CHARLOTTE JAMES DIGITAL MARKETING EXECUTIVE

Charlotte joined the RAW team in 2021 as a Digital Marketing Executive. With several years’ experience working for full-service agencies across the UK and Australia, Charlotte’s strong marketing foundations and creative flare have proven to be of great value to our clients digital marketing strategies. Charlotte is motivated by delivering results for her clients and growing their industry presence.

MAX WAKELING OUTBOUND MARKETING COORDINATOR

Max originally started his journey with RAW as a Call Consultant in 2019, developing the product and service knowledge required to effectively communicate our partners unique selling points directly to perspective customers. With a keen interest in the future of modern workplaces, technology and high-quality lead generation, Max goes above and beyond to support RAW’s internal Tele Marketing team in his role as Outbound Marketing Coordinator.

AMANDA VEARING MARKETING ASSISTANT

With a creative background in both copywriting and design, Amanda joins the RAW team as a Marketing Assistant. From her first day in the agency, Amanda immersed herself within the creative workings of the business and the programs they use to execute our latest campaign activity. Having graduated from AWARDS school, she has shown that she doesn’t shy away from a challenge, and continues to push creative boundaries.

ADAM DONE OUTBOUND MARKETER

Adam joined RAW Marketing in 2021 as an Outbound Marketer after graduating from UQ. Having worked at QLD Cricket and Cricket Australia while at Uni, Adam has brought with him a keen sense of team work which makes him a natural fit in the RAW Marketing team. Outside of work he is a bit of a foodie and is known to indulge on the weekends but balances it out with various sports including football, golf and snowboarding.

Want to join our team? View our current job openings.

CERTIFICATES

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